Company
About BookedFirst
AI automation built for the businesses that keep your neighborhood running — and built by people who have been in the trenches with those businesses for years.
Why BookedFirst Exists
BookedFirst grew out of a pattern we kept seeing through our digital marketing agency: contractors would invest in SEO, run ads, build a great reputation — and then lose the job because they didn't answer the phone fast enough. Not because they weren't skilled. Because they were out doing the work.
Research consistently shows that 78% of customers hire the first business to respond, and the vast majority of leads never call back after a missed call. The best contractor in the market was regularly losing jobs to whoever picked up first.
BookedFirst was built to close that gap. An AI that answers every call, captures every lead, and books appointments automatically — at any hour, without adding staff.
The Numbers Behind the Problem
of customers hire the first business to respond
of contractor calls go unanswered during business hours
of callers never call back after a missed call
average BookedFirst response time — every call, every time
Founder
Don Higbee
Newark, California · Lionshead Digital Inc.
Don Higbee has spent over two decades helping small businesses and entrepreneurs navigate digital tools, marketing platforms, and emerging technology. He founded Lionshead Digital Inc. in 2021, building a portfolio of digital services focused on a single market: home service contractors.
Working closely with HVAC companies, plumbers, roofers, and other contractors through Lionshead Digital Agency, Don watched the missed-call problem compound year after year. BookedFirst, launched in 2025, is his purpose-built answer — a product designed specifically for the owner-operator who is too busy doing the work to manage the phones.
dondhigbee.comThe Bigger Picture
The Lionshead Digital Family
BookedFirst is one part of Lionshead Digital Inc., founded in 2021 to build a focused suite of digital services for small businesses. Each brand solves a distinct problem — and they're built to work together.
Founded 2021
Lionshead Digital Agency
Full-service digital marketing exclusively for home service contractors. SEO, advertising, websites, reputation management, and social media — with a one-business-per-trade exclusivity policy in each market.
lionsheadagency.comFounded 2002
Aerial Hosting
Reliable, affordable web hosting for small businesses and entrepreneurs. Premium infrastructure, personal support, and transparent pricing — without the complexity of enterprise-tier providers.
aerialhosting.comFounded 2025
BookedFirst
Custom AI chatbots and voice agents for home service businesses. Answer every call, capture every lead, and book more jobs — automatically, 24/7, trained on your specific business.
bookedfirst.comThe Product
What We Build
BookedFirst builds custom AI assistants trained specifically on your business — your services, your service area, your scheduling, and the questions your leads actually ask.
Each assistant includes both a text-based chat interface and a voice agent that can handle real phone calls. Built on proven, enterprise-grade technology and configured for your specific business — not a generic chatbot template.
Setup typically takes 3 to 5 business days. We handle the entire build. You attend one onboarding call and your AI goes live.
AI Chat Assistant
Answers questions, qualifies leads, and captures contact info on your website 24/7 — even when you're on a job.
AI Voice Agent
Handles inbound calls, answers questions, and books appointments over the phone. No voicemail. No missed opportunity.
Business-Trained
Built around your specific services, pricing, service area, and FAQs. Not a generic template — your AI, your business.
Who We Serve
BookedFirst is built for owner-operated home service businesses — the trades that run on reputation, referrals, and being the first to respond.
See Your AI in Action
Enter your business info and watch a custom AI assistant build itself in real time — trained on your specific company, ready in minutes.
Try It Yourself